In the Chinese market, buy big brothers fought over navigation when Google launched Hui buy navigation, at first knowing that mountain tiger undeterred,a & f it is actually a return to the side of the mainland China market test. Google it to find the time to return? Return to the road can be smooth sailing? Google and Baidu again their territories, who will eventually be slightly better?
Google benefits when the campaign buy navigation
Google following the acquisition of Motorola’s big news broke, there was a new action caused concern. Recently, Google officially launched Google to enter the buy CASH navigation. Google officially on the website that description: “Google CASH is a search tool. Buy information content is from the buy information providers Automatically retrieved, page buy information choices and to appear by a computer algorithm to automatically generate . ”
From the current rendered page view, “the benefits” and the navigation almost buy the market in general, the district will buy the project, site, service classification, and prices made a brief classification of a collection of handles network, the U.S. a&f group and a number of network mainstream buy the site information.
Google search technology director, Li Gang River in micro-Bo said: “Google when the benefit is the last two years Google for the first time in China for the consumer launch of new services.”abacrombie and fitch However, there is Google, when benefit is still in the test period, and not in the Google home page link on the portal, but the use of an independent domain name.
“Google is late to enter the buy time, but only to provide the machine search results, the information needs of people buy much more than that.” E-commerce company said that the number of buy site currently has more than 5,000, the market has There are 800 groups, Baidu buy, buy 360 buy navigation information search and aggregation sites, buy Google at this time pushing the navigation is too late.
However, there are different points of view that Google buy search of the greatest significance perhaps is not the impact on the market, but rather,abercrombie uk it is Google in March 23, 2010 announced that the search service from the mainland of China go to Hong Kong after he tried to re- quietly back to the Mainland China market action.
Action frequently return to the mainland market system plan
“China’s online world there are 400 million Internet users, is the world’s largest Internet market. Abandoning the market very early companies, such as online auction company eBay and Yahoo, industry, and now no return. This lesson, Google impossible not to know.abercombrie & fitch “The industry believes that the Chinese market is a block cake, Google unwilling to give up eating the cake will obviously moves more and more frequent.
First, Google to provide Internet information services through China’s Pass – ICP license inspection, do not hesitate to stop the Google China site Hong Kong, the practice of automatically jump to the preservation of Chinese mainland business, which means that Google has to restart the subjective China market strategy demands.
Second, early in April this year, Larry Page, Eric Schmidt will take over as the Google CEO. Larry Page in the previous decision to exit the Chinese market is not the dominant factor, helps to ease the process of government relations and promote the return.
In addition, Google has been actively recruiting in China. “There was a time, Google in China’s business lines has been shrinking, but now Google in China’s business is gradually return.” Google spokeswoman Jessica Powell said that from 2010 the end of July, Google has been in Beijing and Shanghai recruiting, jobs, covering almost all sectors, from product development to sales, from marketing to personnel, a senior from testers to developers, from the temporary staff to the manager, is surprisingly extensive recruitment positions.
And Google launched buy navigation products, “CASH”, with the entrance of products such maps can not be completely generalized, because the search needs to buy buy site to market a number of domestic cooperation and trade negotiations, which means that Google China officially return to the mainland market strategy start.
However, Google within the “return on” extremely annoyed. “Never left, return to talk about?” They believe that only Google’s own search service go to Hong Kong from the Mainland, and other Google services are still operating in the Mainland.
Is the return, or stay behind, is not important, it is important never to give Google the country the Chinese market. As Google senior vice president and chief financial officer Patrick leather Chet said: “Google for the Chinese market very seriously.”
Return to the road can be smooth sailing
Google Stock Watch the heart of the Chinese market has been plain, but the road to really be able to return to smooth it?
Google, after the server moved to Hong Kong, making its market share in China’s shrinking. Data, Google will server to less than six months after the Hong Kong market share fell to 24.2% from 30.9%. This undoubtedly created a Baidu dominated China’s search market opportunities.abercrombie outlet In particular the launch of Baidu and Microsoft will be the search, to secure its dominant position, Baidu’s market share now nearly 80%. Google wants to shake Baidu, also require large effortlessly.
In addition to falling market share, Google is also facing a dramatic talent drain problem.
Google, former vice president of China Academy of Engineering and former technical director Jin Wang joined Baidu Zhengzai Bin; Google Zhongjie China, the former general manager of sales, the original founder of Zhuhui Can Google Image Search and several other executives, have turned to other Internet company Tencent, etc., or own businesses. . Senior personnel have fled, re-train a group of professionals, but also take a long time, Google also takes a lot of patience.
Moreover, Google may return to the mainland of China will face more stringent after the review. August 26, the Ministry of Commerce issued a “Ministry of Commerce to implement a foreign investor acquires a domestic enterprise security censorship,” which specified the foreign investors shall not review the various techniques to circumvent, such as by signing an agreement to obtain control of a domestic enterprise.
Google return to the mainland China market chances of winning the number aside, but as a competitor Baidu had to wake up. In recent years, Baidu became increasingly evident that the monopoly has led to numerous websites complaining. Baidu’s profit model in particular has been questioned by the public long ago, CCTV Financial Channel to focus on the promotion link exposure in Baidu few problems.a&f If allowed to dominate a Baidu continues,abercombrie & fitch is not conducive to the user to be fair and objective information on the health of the entire search engine market is also very bad, even as the breeding ground for illegal ads found.
“In two years time to leave Google, Baidu gained greater growth, if Google successfully returned to the mainland market, although it can not shake the position of Baidu, but certainly have a great impact on the market. In the beginning of the sensation may be attracted to a lot of traffic, while Baidu PPC profit model depends also face challenges.abercrombie uk “policy is a little-Jun Tang Xin management consulting partner, said. Google strikes, Baidu fight before, how to keep people’s minds, had to do to become an issue.
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